Case Study

Driving change from farm to boardroom with Farmer-led Working Groups

We connected manufacturers and farmers through regular working groups and forums to demystify sourcing and show that regenerative practices can work commercially. 

The results

  • Built stronger relationships with farmers
    beyond contracts

  • Exposed barriers to regenerative sourcing on
    both sides

  • Shared manufacturing realities to foster
    informed dialogue.

The impact

  • Sparked new thinking on farmer education and supply transparency

  • Supported multi-year sourcing models for regenerative wheat

  • Shifted the narrative from “us vs them” to
    shared ambition.

These sessions break us out of our own bubbles – farmers see where their material goes and businesses understand what’s happening on the ground. That kind of open, honest space is rare.

Procurement Director
FTSE 250 Supplier