Diverse Voices Snapshot: 8 Opportunities to Work with Nature at Scale.

4 Aug

We bring together different voices and perspectives to inspire action and give our community unique viewpoints on the issues that matter.

We are actively growing our ecosystem of Diverse Voices to give us wider reach into every space of food, from the world of academia, farming, science, business, campaigning and leadership.

The LATEST BIG QUESTION:

What are the challenges or opportunities to work with nature at scale?

The BIG THEMES:

1. Nature is complex - one-size solutions don’t work.

2. Mindsets must shift - from short-term cost to long-term value.

3. Incentivise and share risk - farmers can’t do it alone.

4. Data gaps hold us back - we need better measurement.

5. Collaboration is key - no one can do this alone.

6. Wellness first - nature follows.

7. Back the mainstream - not just premium niches.

8. Regenerative works - now let’s scale it.

As the food system grapples with escalating environmental and social pressures, the call to work with nature rather than against it has never been louder. But what does that actually look like in practice - and how do we make it happen at scale?

The barriers to embedding nature in business strategy are strikingly practical - and deeply systemic. Our network reveal both hard truths and powerful signals of hope: a deep understanding that scaling with nature requires not just new tools, but new mindsets, models and measures. From flexible farm-level approaches and outcome-based incentives to shifting internal business priorities, this report connects the dots between lived experiences and system-wide opportunities.

Whether you’re a retailer, processor, farmer, policymaker or changemaker, now is the time to ask: what role can I play in shaping a nature-positive food future?

If any of these themes strike a chord - don’t stay stuck. FFM is here to help you navigate the complexity, unlock solutions and build the partnerships that drive real change.