Future Food Movement seeks member views to inform Minette Batters’ profitability review

Baroness Minette Batters has been appointed by Defra Secretary Steve Reed to lead a vital review into the profitability of UK farming - and she’s calling on farmers to step forward with ideas, evidence and solutions to help shape it.

At Future Food Movement, we believe this review is a critical moment to ensure farmer insight drives meaningful change. It’s a chance to show what profitability really looks like in a system that must support environmental stewardship, long-term business viability and supply chain fairness.

Minette is clear: this is not about short-term fixes. It’s about bold, system-wide thinking - grounded in reality. She’s asking farmers and growers to help shape a small number of focused, actionable recommendations that government, retailers, processors and the wider food industry can act on.

She’s especially looking for input on:

• 3–4 major challenges or opportunities relating to profitability in your sector

• Practical, deliverable solutions

• Any case studies that bring your lived experience to life

Profitability, in her framing, isn’t just about margins.- it’s about whether farms can survive and thrive. That means solutions need to go beyond government intervention. They must include what the supply chain, industry and farmers themselves can do differently.

This is an open call for collaboration and radical thinking, with a tight deadline. Bodies and groups like Future Food Movement are helping to coordinate responses for their sectors - but this is a call to all of us who want to see the future of farming taken seriously at the highest level.

If you’re a farmer in our network with insights to share, share your reflections directly with us at ffm@veris-strategies.co.uk by Friday 6 July, ahead of their formal submission to the review in early July.

Read the open letter from Baroness Batters here.