Live Expert Event · 6th October · 10:00–11:00
Unlocking investment,
new commercial models
and innovation
The commitments have been made. Now comes the harder commercial question: how do food businesses fund transformation, share risk and create the conditions for innovation to scale?
For CFOs, CEOs, Managing Directors, finance, procurement, supply chain and sustainability leaders across food and drink.
The commercial question
Transformation will not scale unless the economics work.
Across the food system, businesses have made major commitments around climate, nature, resilience and supply chain transformation. But behind many of these ambitions sits a growing challenge: how do we actually fund and commercially embed delivery at the scale required?
From regenerative agriculture and Scope 3 to supplier transition plans and infrastructure investment, costs are unevenly distributed, incentives are often misaligned and long-term transformation is competing with intense short-term commercial pressure.
The businesses making progress are finding genuinely new ways to fund, structure and commercialise change.
Ambition is moving faster than the commercial models and investment mechanisms needed to deliver it.
How do we make change investable?In the room
Four leaders. Four different lenses on how change gets funded.
Not a panel of identical viewpoints. A deliberately mixed conversation about where capital is flowing, how risk is shared and what helps innovation reach commercial scale.
Dr Amy Godfrey
Ex-Doctor and Research Analyst, The First Thirty
Understanding where investment is moving and what makes transformation credible to capital
Andrew Allen
Entrepreneur in Residence, Bidfood
Building commercial pathways for new ideas inside a complex, established food business
Paul Short
Investment Director, Samworth Brothers · Perfect Redd
Using corporate investment to help innovation move from opportunity to commercial scale
Speaker to be announced
A fourth perspective will be revealed shortly
Completing the conversation across finance, commercial models, investment and innovation
What you will leave with
A more commercially credible route from commitment to delivery.
See how transition is being funded now
Practical examples of how businesses are funding transformation and innovation today.
Bring finance and commercial teams in earlier
Sharper ideas for engaging internal decision-makers, aligning priorities and building confidence.
Explore models that share risk and reward
Insight into co-investment, risk-sharing and new commercial approaches emerging across supply chains.
Understand changing expectations
A clearer view of what investors, banks and retailers increasingly need to see.
Frame transformation as an investment
More commercially credible ways to connect climate, nature and resilience to long-term value.
Prioritise under pressure
Practical ideas for moving forward when budgets and resources are constrained.
Inside an FFM Expert Event
Live · candid · commercially usefulThe challenge is not just to be right, but to be heard by people who do not already agree.
From our July Expert Event on power and accountability
Our members are the leaders shaping the future of food, across retail, manufacturing, farming, finance, hospitality, technology and policy. We give them the cross-sector intelligence, strategic insight and leadership capability to move from awareness to confident action. Join us.
More than another webinar
See the system differently in one hour.
Future Food Movement brings together the people making commercial decisions with the people changing policy, behaviour, products and culture.
Our events are designed to surface the trade-offs leaders are dealing with now, then turn the discussion into practical insight you can take back into the business.
- Senior, cross-sector perspectives
- Live questions and candid discussion
- A practical takeaway report after the event
- Access to the recording on demand
The conversations shape action
Said legally binding national targets would give their organisation more confidence to invest.
Said their greatest agency to shape change sits inside their own organisation’s strategy and decisions.
Senior food leaders typically join our live Expert Event conversations.
Insights from recent Future Food Movement Expert Events and live audience polling.
This event is for you if
You are accountable for turning ambition into investable delivery.
CFOs and finance leaders You are balancing capital allocation, cost stability and long-term value.
CEOs and Managing Directors You carry responsibility for moving transformation from strategy into the business.
Procurement and supply chain leaders You need supplier relationships and incentives that build resilience and enable change.
Sustainability leaders You work at the intersection of strategy, investment and Scope 3 delivery.
6th October · 10:00–11:00 · Online
The ambition exists. Join the conversation about how to fund it.
Learn alongside senior peers and hear how others are navigating the tension between ambition and investment reality.
Request a place ↗ Tell us your role and organisation. We will come back to you with attendance options.Request an invitation
Tell us a little about you and your organisation. We’ll come back to you with attendance options.