Live Expert Event · 10th September · 10:00–11:00
When appetite
changes,
how do brands grow?
GLP-1s, reformulation and shifting expectations around portions, value and nutrition are rewriting demand. Join the leaders working out what that means for food brands now.
For Marketing, Brand, Category, Commercial, Consumer Insight, Innovation, Shopper Marketing, Strategy, Digital, RGM, Portfolio and Health leaders across food and drink.
The commercial question
The market is not simply eating less. It is learning to value food differently.
GLP-1 medications are changing appetite and portion expectations. HFSS and reformulation pressure continue to intensify. Consumers are looking harder at satiety, nutrient density and value.
For established portfolios, those shifts create risk. For brands ready to rethink product, proposition and communication together, they create room to lead.
Early observed reduction in grocery spend within six months of GLP-1 use
What does that mean for your category?In the room
Five leaders. Five different lenses on growth.
Not a panel of identical viewpoints. A deliberately mixed conversation about what consumers will want, what categories need and how brands respond.
Alex Brooks
Founder, Field Doctor
Building a health-led food brand around changing consumer needs
Dan Parker
CEO, Veg Power
Creating demand and shifting behaviour at population scale
Phil Gowland
Commercial Director & Director of Health, Whitworths
Turning health strategy into commercial category growth
Ben Ebbrell
Founder, Sorted Food
Making food culture, communication and healthier choices connect
Kate Cawley
Founder, Future Food Movement
Connecting commercial decisions to the wider forces reshaping food
What you will leave with
A clearer view of where demand is moving, and where your brand can move first.
Read demand before it shows up in the data
Understand how GLP-1 adoption, appetite changes and new expectations around satiety and nutrient density could alter baskets, portions and category value.
Find the growth story inside reformulation
Move the conversation beyond compliance. Explore how product, positioning and communication can work together to create advantage.
Make healthier choices genuinely desirable
Learn how brands can build belief, salience and demand without losing the pleasure, accessibility or value consumers expect.
Align commercial, category and marketing
Leave with sharper language and questions to bring your teams together around where to invest and what to do next.
Inside an FFM Expert Event
Live · candid · commercially usefulThe challenge is not just to be right, but to be heard by people who do not already agree.
From our July Expert Event on power and accountability
Our members are the leaders shaping the future of food, across retail, manufacturing, farming, finance, hospitality, technology and policy. We give them the cross-sector intelligence, strategic insight and leadership capability to move from awareness to confident action. Join us.
More than another webinar
See the system differently in one hour.
Future Food Movement brings together the people making commercial decisions with the people changing policy, behaviour, products and culture.
Our events are designed to surface the trade-offs leaders are dealing with now, then turn the discussion into practical insight you can take back into the business.
- Senior, cross-sector perspectives
- Live questions and candid discussion
- A practical takeaway report after the event
- Access to the recording on demand
The conversations shape action
Said legally binding national targets would give their organisation more confidence to invest.
Said their greatest agency to shape change sits inside their own organisation’s strategy and decisions.
Senior food leaders typically join our live Expert Event conversations.
Insights from recent Future Food Movement Expert Events and live audience polling.
This event is for you if
You are making decisions about what food wins next.
Commercial & Category You need to understand where changing appetite could affect baskets, portions, pricing and category value.
Marketing & Brand You are working out how health, enjoyment, value and desirability can coexist in one compelling proposition.
Innovation & Nutrition You need commercial colleagues to see reformulation and NPD as a source of growth, not simply a compliance response.
10th September · 10:00–11:00 · Online
Don’t wait for the market shift to become obvious.
Join the people reading the signals now and shaping the commercial response.
Enquire about attending ↗ Tell us your role and organisation. We will come back to you with attendance options.Request an invitation
Tell us a little about you and your organisation. We’ll come back to you with attendance options.