Four proteins. Four futures. Who decides what actually sells?
April Expert Event for members
Thursday 16th April 2026
10:00am – 11:00am | Online
Protein has become a focal point for some of the system’s biggest questions. It sits at the intersection of health, climate, affordability and culture. It carries growing expectations to deliver across all of them at once. At a directional level, there is broad alignment that change is needed.
What remains less clear is how that change unfolds in practice, and why progress looks so uneven across different protein systems.
Blue food, poultry, regenerative beef and plant-based are all positioned as part of the future. Yet they are not being judged, funded or supported in the same way. Some face sustained scrutiny on cost, welfare and environmental impact. Others benefit from stronger alignment with policy, capital or prevailing narratives. At the same time, consumer signals remain mixed, often pulling businesses in different directions.
The result is a landscape where pressure is real, but uneven and not always where it first appears.
That’s why we’re bringing together leaders from across the food system to explore a simple but necessary question:Who is really shaping what gets backed, scaled and protected - and why?
You’ll hear perspectives spanning production, supply chains and strategy, including Mark Evans (Chief Executive Officer, Upcycled Plant Power Farms), Annelie Selander (Chief Sustainability Officer, Westbury Street Holding), Sarah Eames (Chief Operating Officer, World Wise Foods Ltd) and Jane Oosterhof (Beef Farmer, Savoch Farms).
Together, they will examine where pressure is genuinely coming from, how signals around climate and health are translating into real decisions and where assumptions may be overstating or misreading what is actually happening in the market.
The focus is practical: how businesses interpret competing signals, where confidence is emerging, and where uncertainty continues to shape decision-making. This is not a debate about which protein is “best”, but a closer look at how different systems are evolving under very different conditions.
Why businesses are attending this event
Future Food Movement members value insight that helps them make sense of a fast-changing and often contradictory environment. This session is designed to provide a clearer view of what is driving change now, and how other organisations are responding to similar pressures.
Clarity on where pressure is genuinely coming from
Insight into which signals matter now — and which may be overstated
A better understanding of how climate and health expectations are shaping decisions in practice
Perspective from peers navigating similar trade-offs
Greater confidence on where to focus attention in the year ahead
If protein is part of your strategy, this is a conversation worth joining.Not a member but would like to come? Email hello@futurefoodmovement.com