Executive Technical Clinic
Making AI
Work
Why better decisions start with better information.
Everyone is experimenting with AI. Very few organisations are ready to turn it into better business decisions.
Request a placeFor CFOs, COOs, CCOs, CIOs and CTOs across food and drink.
The real readiness test
AI is moving fast.
Can your information keep up?
The organisations creating the greatest value from AI are not necessarily those with the newest tools.
They are the ones that can quickly find, trust and connect the information needed to make a good decision.
Across food businesses, vital information is still scattered between systems, spreadsheets, documents and teams. The answer usually exists. The difficulty is knowing where it is, whether it is current and how it connects to the rest of the business.
As AI becomes part of everyday working life, that fragmentation will become increasingly costly.
The business reality
Questions that should take minutes
are still taking days.
01 / Customer & product
Which products are affected by a change to a customer specification?
02 / Supply & margin
What would changing supplier mean for margin, availability and customer commitments?
03 / Risk & regulation
Which ingredients, products or suppliers could be affected by future regulation?
04 / Business confidence
Is everyone making decisions using the latest version of the information?
These are not simply data or IT questions. They affect margin, operational resilience, customer relationships, investment decisions and the speed at which a business can respond to change.
The foundations matter
AI cannot fix information
your business cannot find or trust.
AI can accelerate analysis, identify connections and help people reach decisions faster.
But it cannot compensate for unclear ownership, disconnected systems, conflicting versions or information that was never designed to flow across the organisation.
This clinic will look beyond the tools and examine the organisational capabilities that determine whether AI experimentation becomes measurable business value.
The question is not whether your business will use AI. It is whether your business is ready to benefit from it.
A practical executive clinic
Bring the business question
that keeps getting stuck.
Hosted by Future Food Movement in partnership with Cerve, this practical Technical Clinic is designed for senior leaders responsible for financial performance, commercial growth, operations and technology.
Led by Cerve founder Dan Mazig, the conversation will explore what AI readiness really looks like inside a food business, why so many initiatives stall and how better-connected information can improve the speed and confidence of decision-making.
Rather than presenting another broad overview of AI, Dan will work through recognisable food-business challenges and show what must sit beneath the technology for it to deliver value.
In one practical hour
From experimentation
to useful action.
Why AI initiatives stall
Why promising pilots struggle to translate into meaningful operational or financial value.
Where decisions slow down
How fragmented information creates hidden delays, duplicated effort and avoidable risk.
What readiness really requires
The systems, ownership and ways of working needed to make information usable across the business.
Where to start
How leaders can identify the questions and workflows where better information could create the greatest value.
What you will take away
Leave with a clearer
route forward.
- 01A clearer view of the information barriers limiting AI’s value in your organisation.
- 02Practical examples of how food businesses can reduce the time spent searching for answers.
- 03A better way to identify high-value opportunities before investing in new tools.
- 04Questions to take back to your finance, commercial, operational and technology teams.
- 05A clearer understanding of what your organisation needs to put in place now.
Meet your clinic lead
Clinic lead
Dan Mazig
Founder, Cerve
Dan Mazig is the founder of Cerve, a food-sector technology business helping organisations connect fragmented information and create a more reliable foundation for faster decision-making.
His work focuses on a problem found across the food system: businesses have the information they need, but it often sits in disconnected formats, systems and teams that make it difficult to use at the moment a decision needs to be made.
This session brings that challenge out of the technical department and into the executive conversation.
Future Food Movement × Cerve
Connecting technology to
the decisions that matter.
Future Food Movement helps food businesses understand change, connect decisions across functions and build the capabilities needed to create a more resilient food system.
Cerve brings the technical expertise to show how information can flow more effectively across complex food businesses. Together, this clinic connects technology to the real commercial, operational and strategic decisions food leaders are being asked to make.
Request your place
Better AI starts with
better business information.
This is not a session about buying AI. It is an opportunity to understand the organisational foundations that will determine which food businesses benefit from it over the next five years, and which remain stuck in experimentation.
Request a placePlaces are open to senior leaders across food and drink. Complete the short form below to request yours.