Field Notes #2. Farmers are ready. The question is whether the system is ready to move with them
I’ve been in a run of very different conversations over the past couple of weeks and I’ve been trying to make sense of what connects them.
Emma chaired our recent four proteins discussion, I was on stage at The Grocer Live Food & Drink Expo hosting a panel on regenerative agriculture with some incredible leaders (the real deal), we brought together a NextGen C-suite roundtable with Redgrave looking at how future leaders are being asked to lead under very different conditions and in the background there’s been a steady stream of conversations with sustainability leaders who are trying to hold all of this inside their organisations right now. On top of that, we’re about to bring a group of senior leaders together again for our Leaders’ Briefing on 28th April with voices like Anya Doherty, Emily Norton, Fiona Graham, Nigel Murray and Richard Crampton, all navigating these trade-offs in real time.